I know how products get made, marketed, and onto the shelf.
Now I use that knowledge for you.

I spent more than a decade inside the consumer-products industry — building grocery storefronts, launching my own organic food company, and working behind the scenes at one of the country's biggest household-goods companies. I learned that making a better product is rarely simple — and what a label says doesn't always tell the whole story.

Then I had kids. Even with all that experience, I was spending hours researching the products we brought into our home.

So I built Little Green List: a short, carefully researched list of lower-tox products, without the legwork. Every pick starts with the data — third-party certifications, ingredient databases, published research — and ends with a human judgment call: mine. Not sponsored, not auto-generated. And if what you already own is perfectly fine, I'll tell you that too.