I spent years inside the industry.
Now I work for you.
I built my career in CPG brand marketing — the world of consumer packaged goods, where products are designed, positioned, and sold to families like yours. That experience gave me a behind-the-scenes understanding of how product claims work, what "natural" actually means on a label, and which certifications carry real weight versus which are more marketing shorthand.
When I became a mom, I started looking more closely at the everyday products in our home — and felt a pull to turn that knowledge into something useful. Little Green List is the resource I wish I'd had when I was starting out.
Every product on this site is hand-picked by me. Not sponsored, not auto-generated. I cross-reference each one against the leading third-party certifications, ingredient databases, and non-toxic criteria — and I revisit the list regularly so it never goes stale.